About Us

Primario Hotel Boutique – Where Coastal Charm Meets Sophisticated Serenity

Nestled in the heart of Ensenada’s vibrant wine country, Primario Hotel Boutique is your sanctuary of style, comfort, and curated experiences. Blending modern design with the soul of Baja, this intimate retreat offers a unique stay defined by personalized service, artisanal touches, and serene surroundings.

Whether you're sipping local vintages on our sun-drenched terrace, exploring Valle de Guadalupe's world-class wineries, or simply unwinding in one of our artfully designed rooms, Primario invites you to reconnect—with yourself, with nature, and with the beauty of Baja.

✨ Discover the essence of boutique luxury. Only at Primario.